Hershey's Spreads are amazing. I have to say that not only do they spread like butter, but they are great on fruit, bagels, breads, pretzels, or with a spoon. You could ice a cake with it, but I personally love to use it by putting peanut butter on one bagel half and Hershey's spread on the other half... instant peanut butter cup!
Need some recipes? http://www.hersheys.com/Spreads/recipes.cshtml
